Testimonials
Journalism
Carole is a star freelancer! No job is too big or too small, and the copy she files is always clean, stylish and on time. (In fact, it's often early!) As editor of Tesco Magazine Ireland, I commissioned Carole on a monthly basis, and was delighted with the quality of her work. I quickly realised that Carole is the type of freelancer who will go above and beyond, and is someone who takes real pride in what she does. What more could an editor ask for? I can heartily recommend Carole as a talented, hard-working journalist.
Hannah Hudson,former editor of Tesco Ireland
Blogging
Carole conceptualised and wrote a number of blog features including a ‘Running Rehab’ series and a review of a cosmetic procedure as well as creating her own blog called 30-Minute Cook, which ran fortnightly on Healthista.com. Carole’s engaging tone, attention to detail and ability to write chatty, upbeat copy was always a pleasure to deal with, and her work was not only always on time, it also went that extra mile in service to the reader. I found Carole a delightful contributor to have on board and always looked forward to her ideas and stories.
Anna Magee,editor of Healthista
Copywriting
Carole was a regular contributor to a weekly member magazine and website while I was senior programme editor at Weight Watchers UK. Her copy was always delivered on deadline and bang on brief. I found her to be an extremely reliable and creative writer. Carole quickly understood the brand and grasped the style and tone of voice I was aiming for. She was always happy to come up with interesting angles and creative ways to deliver content and, importantly, would always supply fully detailed sources of any claims or statistics she quoted in her copy.
Lisa Finnis,former senior programme editor
at Weight Watchers
Editing
Carole is a highly motivated professional journalist who did an excellent job editing Family Time magazine. As editor, she demonstrated stellar writing and editing skills, creativity and a clear vision. She managed her team well, and was a pleasure to work with. I would thoroughly recommend her.
Jane Nethersole,project director at Henley Media Group
Journalism
Carole’s CV was impressive, both in terms of her length of experience and the breadth – she has written for a range of publications, on and offline, most of which were relevant to health and parenting. As well as good writing and strong research, Carole’s work always came in on time and fulfilled the brief, and she clearly has an interesting and varied range of expert contacts to draw on.
Sophie Morris,former editorial director of RollUp Media
Content marketing
She spent a significant amount of time asking me about my story and my business objectives which I found reassuring. Carole also tried all three of my products to fully understand them from the customer perspective. Her copy helped bring elements of MIMI to life that I hadn't captured. I'd recommend Carole as she's easy to work with and keen to do a great job.
Jess Baker,founder of MIMI Skincare Kits
Copywriting
I hired Carole as my copywriter for concept writing projects for a well-known snack brand, and I was impressed with her flexibility and the way she translated my ideas into words. She combines consumer understanding with great attention to detail. I have used her on several occasions now and would recommend her to anyone looking to maximise their marketing potential.
Mary Ward,director of Innovation Kinetics