About Me

Hi, and thanks for stopping by to take a look at my website.

My background is in journalism, which means I know how to tell a story that will draw in your customers.

In actual fact, I started my career as a tabloid journalist, which means I was trained to create honed, concise copy that gets to the point without any faffing. I won’t use 12 words if four will do, and I rigorously check every fact before allowing it to proceed further down the copy process.

These are really useful skills when working with brands. I believe that great content tells the story of your company while at the same time relaying the precise information that customers are looking for. The result: increased trust in your brand and improved sales.

I’ve worked with quite a few brands, big and small, and for several content marketing agencies. One of these is Forward Worldwide, where I currently work as freelance content manager for the Tesco Loves Baby account. I’ve also worked at Cedar Communications (Tesco, Danone), River Publishing (Holland & Barrett) and Redwood (Boots, Argos).

Perhaps you’re wondering why I only specialise in health, parenting, food and wellness issues? It’s because, like you, I think these are hugely important topics, and I want to help give people the information they need to live healthier, happier lives. I also find these industries never-endingly fascinating. And after years of working within these sectors, I can draw on a vast amount of knowledge and access to experts.

I have now worked with words for 19 years, and I still absolutely love what I do. There’s the creation of sentence strings, seeing content evolve, the input into brand development and every day learning something new within my specialist areas. Plus there’s the satisfaction of spotting typos.

In my spare time, I’m a blogger and mum of three – I write Healthier Mummy, a blog about trying to live a healthier family life. For nine months, I also authored a cooking blog, The 30-Minute Cook, for the women’s health channel Healthista.
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