Proper Oils content and strategy

As marketing director of this waste cooking oil collection company, I was in charge of producing blogs and social media updates to raise awareness and drive sales.

My focus was on climate change and sustainability, so I targeted blog and social strategy accordingly, and also interviewed some of our customers for a case history series. Here are examples of content produced:

10 years of waste cooking oil collections with Proper Oils

How to create a sustainable menu for your restaurant

Why should you recycle your professional kitchen’s used cooking oil?

Customer case history: collecting used cooking oil from Wembley Stadium

Customer case history: Pennyhill Park Hotel in Surrey


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