Jess Baker, the director and creator of make-your-own skincare kits MIMI (Make It Make It), commissioned me to transform the words on her website so that they would more effectively market her products. With my copywriting hat on, I ensured the digital copy targeted her market, showcased her products and delivered her message. I also edited and tweaked the content on those pages which required no copywriting.
Once the content was written, I uploaded it to the Shopify website, made sure it was SEO-optimised and adjusted the meta-tags and key words for each page for best effect.
In addition, Jess asked me to write a press release for one of her products, and to edit the words on her online product videos.